Latest
May 20Chatbase·Adds Gemini 3.5 Flash model support — buyers now have another official model path.|May 20Voiceflow·Adds query rewriting for better retrieval — improves RAG accuracy without content cleanup.|May 15Intercom Fin·Launches Operator for customer operations — expands Fin into a support system management layer.|May 14Intercom Fin·Adds WhatsApp voice-note replies from inbox — extends support beyond text for global channels.|May 14Voiceflow·Launches first-party Voiceflow Core model — differentiates on quality and cost control.|May 13Voiceflow·Adds pronunciation dictionaries — brands can now control how TTS pronounces product names and terms.|May 13Kapa.ai·Publishes Fin integration path via MCP — supports mixed-stack deployments with Fin.|May 12Intercom Fin·Rebrands company identity around Fin — signals AI agent is now the flagship product.|May 11Chatbase·Introduces interactive Widgets — moves chat closer to task completion, not just answer delivery.|

Compare Vendors

Compare branded AI vendors across: how client-facing they are, how deeply you can brand them, how well they support agencies — and how much control you actually get.

Structured comparison based on publicly confirmed product and pricing data.

Quick Look

VendorBest ForSetup TimeWhite-LabelPricingKey Strength
DocsBot AIAgencies reselling white-label knowledge…QuickModerateStarts at $19/moAffordable white-label entry point
CustomGPT.aiTeams building branded client-facing AI …QuickStrongStarts at $89/moStrongest white-label depth in this market
ChatbaseSMB teams that want a website chatbot ru…QuickWeakFree tier available; paid from $19/moBest free tier in the market
BotsonicAgencies managing white-label chatbots a…QuickModerateStarts at $16/mo (WL from $49/mo)Lowest white-label entry price in the market
SiteGPTSMB teams needing website-trained suppor…QuickNoneStarts at $29/moAutomatic retraining on sitemap changes

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Methodology

Fixed vendor set

16 vendors across Branded AI, Knowledge Bot, Support AI, Agency OS, Voice AI, and adjacent categories.

Normalized values

All fields use a fixed value set: Strong / Moderate / Weak / None / Unclear (capability fields); High / Medium / Low / None / Unclear (fit fields).

"Unclear" means

The value is not publicly confirmed from official product pages, pricing docs, or help documentation.

No aggregate score

No composite score, star rating, or weighted ranking was used. Fields are independently sourced and displayed.

ExpertLayer is not included in this comparison tool. It is a done-for-you service, not a self-serve software platform. Full methodology →

Branded AI Index

A buyer's guide to the best self-serve and white-label AI platforms for firms that want their own branded AI.

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Last updated: May 2026

ExpertLayer is not included in the rankings because it is a done-for-you service, not a self-serve software platform.

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